Blog

Been there. Done that.


Read our marketing blog. We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets you may find useful that we want to share with you.

Education

6 Reasons Why Every Business Should Consider Video Advertising


The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses.

Brands already embracing video ads have a distinct advantage over their competition.

Soon, video advertising for businesses could become table stakes for all business owners. Without it, they may [...]

Copywriting

Copywriting for Business Success


Write right: Effective content development takes some finesse.

When you think of engaging writers, Ernest Hemingway or Mark Twain might come to mind. But you probably wouldn’t think about the writer behind Rally’s “Cha-Ching” commercials or the author of McDonald’s, “I’m lovin’ it” spots (who were they anyway?). Immediately after Old Spice released their famous “The Man your Man Could Smell [...]

Education

Professional Photography: 4 Reasons You Should Invest in Professional Photography


Using a phone camera for marketing? 4 Reasons professional photography is important.

With the click of a mouse, millions of products and services are available to people everywhere. This increased access has fueled the transition to a faster-paced, increasingly commercialized, and more visual world. Are you keeping up with the pace?

Oftentimes this momentum forces us to look for shortcuts just to [...]

Inform

Welcome Aboard Dr. Lydotta M. Taylor!


Driving your mission is what we do and with a new partnership, our tracks go even further! B63 Line is pleased to announce a collaboration with Dr. Lydotta M. Taylor in support of our educational clients. This association furthers our expertise and reaffirms our commitment to the higher education industry.

Dr. Taylor has driven strategic planning, leadership development and change management [...]

Inform

A little luck is good. A lot is unrealistic.


When it comes to catching Leprechauns, chasing rainbows, or finding shamrocks, being lucky is part of the routine. Did you know that the odds of finding a four leaf clover is 10,000 to 1?

While just being in the right place at the right time can be how it works sometimes, understanding your market is more than crossing your fingers and [...]

Inspire

Be thankful this Thanksgiving.


In 1620 a small band of persecuted people were moved to take action and boarded a ship setting sail for the New World. After a long and treacherous journey across the Atlantic, they landed at Plymouth as winter was arriving. The Pilgrims endured a long and brutal winter in which many of their community members lost their lives. However, once [...]

Uncategorized

How to Make Your Content More Strategic in 5 Easy Steps


Developing Strategic Content

Whether it’s your sales brochure, website or a face-to-face conversation, the language you use to describe your products or services must be clear, concise and targeted to the buyer. A strategic approach to your content is your best bet to differentiate in the marketplace and inspire buyers to engage.

At B63 Line, we help clients uncover messaging platforms [...]

Brand Messaging Strategy

The Basics of Building an Effective Brand


Your Brand is Your Promise

Discover the Basics of Building an Effective Brand

All businesses need an effective brand. Whether your business is small or large, commercial or B2B, branding is one of the most important aspects of your marketing strategy. Branded effectively, your company will have an edge over your competitors and create loyalty and trust between you and your clients. [...]

Copywriting

6 Website Marketing Tips for Manufacturers


6 Tips to Stay a Step Ahead of Your Manufacturing Competitors

In the manufacturing industry websites are essential to not only demonstrating how your tools work, but they also add valuable content to your company and help identify you as an expert within your industry. A poorly marketed and poorly maintained website can lead to loss of sales, misunderstandings of your [...]

Inspire

Labor Day – Celebrate hard work.


For some, Labor Day signifies the end of summer, for others it’s one more swim at the local pool, attending a parade, or an excuse to be with family and friends around the grill. 131 years ago in New York City an idea began to circulate that we should pause to celebrate and honor those who have worked and continue to [...]