Blog

Been there. Done that.


Read our marketing blog. We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets you may find useful that we want to share with you.

Advertising

2018 Trends in Facebook Advertising That Will Help You Reach Prospects


 

Facebook has come along way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics.

In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in [...]

Brand Messaging Strategy

Brand Strategy: Effective Basics


Whether your business is small or large, commercial or B2B, brand strategy is one of the most important aspects to your marketing strategy. Branded effectively, your company will have an edge over your competitors and create loyalty and trust between you and your clients. But really, what do we mean when we say branding? Think of it this way, branding [...]

Email Strategy & Execution

7 Ways to Increase the Effectiveness of Your Email Marketing


Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns.

According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail.

One study from [...]

Education Marketing

6 Reasons Why Every Business Should Consider Video Advertising


The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses.

Brands already embracing video ads have a distinct advantage over their competition.

Soon, video advertising for businesses could become table stakes for all business owners. Without it, they may [...]

Copywriting

Copywriting for Business Success


Write right: Effective content development takes some finesse.

When you think of engaging writers, Ernest Hemingway or Mark Twain might come to mind. But you probably wouldn’t think about the writer behind Rally’s “Cha-Ching” commercials or the author of McDonald’s, “I’m lovin’ it” spots (who were they anyway?). Immediately after Old Spice released their famous “The Man your Man Could Smell [...]

Advertising

Promotional Items Should Be Practical


The next time you’re shopping for a corporate promotional item or give-away, look for things that reflect your brand but are still unique, have a high perceived value, and most of all, are practical. Here’s an example that B63 Line developed recently for Liteflex – a custom, medallion keychain.

 

While it is unique and does have a high perceived value (as [...]

Education Marketing

Professional Photography: 4 Reasons You Should Invest in Professional Photography


Using a phone camera for marketing? 4 Reasons professional photography is important.

With the click of a mouse, millions of products and services are available to people everywhere. This increased access has fueled the transition to a faster-paced, increasingly commercialized, and more visual world. Are you keeping up with the pace?

Oftentimes this momentum forces us to look for shortcuts just to [...]

Uncategorized

Welcome Aboard Dr. Lydotta M. Taylor!


Driving your mission is what we do and with a new partnership, our tracks go even further! B63 Line is pleased to announce a collaboration with Dr. Lydotta M. Taylor in support of our educational clients. This association furthers our expertise and reaffirms our commitment to the higher education industry.

Dr. Taylor has driven strategic planning, leadership development and change management [...]

Uncategorized

A little luck is good. A lot is unrealistic.


When it comes to catching Leprechauns, chasing rainbows, or finding shamrocks, being lucky is part of the routine. Did you know that the odds of finding a four leaf clover is 10,000 to 1?

While just being in the right place at the right time can be how it works sometimes, understanding your market is more than crossing your fingers and [...]

Uncategorized

Be thankful this Thanksgiving.


In 1620 a small band of persecuted people were moved to take action and boarded a ship setting sail for the New World. After a long and treacherous journey across the Atlantic, they landed at Plymouth as winter was arriving. The Pilgrims endured a long and brutal winter in which many of their community members lost their lives. However, once [...]