Reconnecting Alumni as Donors.
Client: Miami University / Services: Digital, Messaging, Strategy
During the move in weekend, Miami University wanted to take advantage of an engaged audience in an effort to help "move" Miami forward. Their alumni team began developing the "Move in Miami" campaign and needing a website to help engage and collect donors. B63 Line was brought in on a condensed timeframe to build the donation website.
Working in collaboration with Miami University, B63 utilized client graphics and messaging to create a custom website with interactive features that encouraged donors to continue checking back to see updates on competitions and donation levels. Contribution goals were met with ease as a result of great teamwork, successful planning and fast delivery.
The website was connected directly to the University donation system, as well as various social media channels to pull in photos and messages when the appropriate hashtag was used. Donation results were parsed into charts based on Residence Hall and data also revealed Oldest Donor Class Year and Youngest Donor Class Year.