Services

Marketing


Marketing

Marketing


B63 Line has experience supporting marketing initiatives and organizations of all sizes. From concept to customer, our marketing solutions are customized to business objectives and crafted to audience preferences. Metrics are established and monitored to ensure return on investment as we work to build awareness and move your markets to action. Market and competitive research to understand your market segment and identify opportunity is conducted to help bolster outcomes.

Market Research

Industry insight and existing data is evaluated to guide strategy. Where limited or outdated information exists, primary and secondary market research can be applied for improved customer and prospect insight. Methodology, deployment and analytics are provided for printed and online surveys, phone interviews, intercept interviews, polling, focus groups, etc. An investment here will provide strategic clarity, establish a baseline to measure effectiveness, and oftentimes save money down the road.

Marketing Strategy

Our small-town team of world-class professionals will create relevancy and understanding to help create more impact. We do this in many ways, but start with defined audience segmentation, targeted messaging and an objectives-focused approach while developing or sharpening the marketing plan.

Marketing Support

B63 Line provides support in deploying all aspects of your marketing plan through: content development and content marketing, inbound marketing campaigns, websites and mobile apps, video and multimedia, television and radio spots, outdoor boards, transit and print advertising, social media and web presence initiatives, online reputation management, trade show and event support, environmental and experiential design, employee engagement, investor relations and fund raising, and media relations, among many other services.

Advertising

Advertising planning and placement is managed for traditional and new media across all platforms, including: online (Facebook ads, pay-per-click (PPC), keyword advertising, paid ranking and Google ad words), television, radio, outdoor billboards, and print (directory, magazine, and newspaper).

Lead Generation

B63 Line can help build and nurture your list of current client and prospects. We provide targeting, messaging and inbound marketing support to power list development; marketing automation and content creation – all in an effort to grow your pool of qualified leads.

Return on Investment

Customized to each client, key performance indicators and measures of success are established early to verify return on investment. Metrics are evaluated against baseline data points at predetermined intervals to guide message refinement, A/B Slot testing, and refined marketing mixes as necessary.

Our Process


Well, it is. But what makes our creative process unique are the people who drive it. Our team knows that every marketing initiative is multi-faceted and oftentimes has implications on other departments. We know how to keep everyone engaged, supportive and focused on the outcome.

Project Briefing >>
1 Understanding Business Goals
2 Conduct Research
3 Develop Strategy
4 Design & Build
5 Launch
6 Analyze & Optimize
Repeat Process >>