12 Ways to Speed Up Your Content Marketing
If you haven’t done much content writing for your blog, email marketing, or social media posts it can be a pretty daunting task. In order to take full advantage of marketing automation platforms like Hubspot, Marketo or Pardot, these platforms will need written content to feed the lead generation beast. LinkedIn reports:
“51% of B2B marketers list lack of time/bandwidth to create content as one of their top content marketing challenges, and 50% list producing enough content variety/volume as well.”
Having the ability to produce quality content quicker not only helps push content to your social media and lead generation platforms but maximizes staff time and effort. So where do you start? Here are the 12 ways B63 Line speeds up our own process.
- Dedicate time to develop a bank of blog post ideas and why they are of interest to your audience (this will help weed out weaker ideas). Having a bank of ideas eliminates the need to create a new idea every time new content is needed.
- Do your research first and capture the source for the data and insights you want to work from. Having a few good stats (yours or others) goes a long way to building credibility for your content and connecting you with other quality resources online.
- Record your thoughts. Consider recording your thoughts and transcribing them and have them. Working from the transcribed audio notes, you can then edit them into a usable format for your blog or social media posts. Use Windows speech recognition or Google Doc’s voice typing tool to dictate your thoughts are easy ways to get started.
- Start with the end in mind. With a clear idea of what you want your audience to take away, you can then develop an outline to support your main point or conclusion.
- Write down all of your thoughts and save the editing for later. Just keep writing to capture all of your thoughts first then reorganize and edit to create the final content to post.
- Start by defining the central message. Once your core message is defined, you can then map out ways to break the topic down into smaller sections with subheads.
- Keep your outlining, research, writing and editing separate. Multi-tasking in writing is a bad practice that distracts you from accomplishing your goals.
- Focus on writing shorter sentences and paragraphs. Shorter sentences encourage viewers to read all the way through your content. Also choose shorter clearer words, selecting technical or complex words only if your audience demands it.
- Be sure you have a specific point of view to express and know the value it contributes to your buyers’ journey.
- Write within a specific time period, even if it’s only 15 minutes – it will keep you focused and free of distractions.
- Consider refreshing existing content, particularly if it was popular or if you have new insights on the subject already covered.
- Develop a successful and repeatable structure for your blog posts. This can be as simple as why is the topic important, how to make it simple to understand, and what can your audience do with this knowledge.
Adopting any of these approaches will ultimately help your organization speed up its content development process. Keep in mind, also having a well thought out content marketing plan will not only guide your content development approach but will keep your organization focused on the right goals and messages. These are just a few of our quick tips, but we know there are more out there. What are some tips you can share?
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