3 Reasons Why You Should Focus On Getting Google Reviews For Your Business
Google Reviews are an important factor in business success, but not enough businesses are giving them the attention they deserve. With their pivotal role in helping a customer pick a business, businesses need to pay attention to reviews and develop a system to encourage more customers to provide positive reviews.
So why focus on getting positive Google Reviews for your business?
The Impact of Positive Reviews
How important are reviews? Let’s look at the numbers.
- According to Dimensional Research, 90% of customers refer to online reviews before making a purchase.
- Review Trackers revealed that 94% of buyers say a poor online review has convinced them to avoid a business.
- Podium also reports that 93% of consumers say online reviews impact their purchasing decisions.
- Positive reviews also have an impact on revenue. A one-star increase in a Yelp rating leads to a 5-9% increase in revenue, according to the Harvard Business Review
Reviews Are Everywhere
There is no shortage of sites offering review capabilities. Mega-websites such as Yelp.com and Google prominently feature reviews. Other websites such as business.com, angieslist.com, and glassdoor.com also tell the customer quickly and easily what other people think of your business, products or services.
Search engines themselves are now featuring reviews which is changing the game. With Google focusing on reviews as part of their core algorithm is why B63 Line strongly recommends focusing on Google Reviews.
Why Focus On Google Reviews?
Several reasons account for Google Reviews’ importance:
1. It is easy for the customer to leave a review.
A customer does not need to login but can easily publish their thoughts and ratings with minimal effort. This ease can be good or bad, depending on their experience with your business. G2.com research showed that 68% of customers will leave a positive review if asked which means actively asking for reviews pays off.
2. You can respond to reviews easily.
Not only is Google Reviews easy for the customer, but it is also easy for businesses to use. Companies can address complaints directly and quickly using the Google Review platform which helps keep things simple to manage. Even though negative reviews don’t look great, this is a wonderful opportunity to prove your company is willing to learn from its mistakes. When a bad review pops up it gives you the chance to demonstrate good customer service.
3. Positive Google Reviews improve search engine optimization.
Positive reviews account for 9.8% of the ranking factors for search engine optimization; that is, if you have positive reviews, you are going to appear higher up in the Google search. Google is also more likely to recommend websites with highly rated reviews. This is because Google places a higher value on websites that are trustworthy within their field. If your custom website utilizes keywords, has good reviews, and buys strong ads, you’ll look better among other businesses and clients alike.
4. It’s easier to find your business.
People use Google all the time to find new businesses to support. The higher you get on Google’s search results; the more likely people will click on your business’s website. In fact, it’s estimated that the first organic hit on the search engine page will receive around 32.5% of the traffic share. With quality reviews driving your business search rankings, this organic SEO approach will help bring your business to the top.
In an age where search engine optimization often means the difference between a customer choosing your business or your competitor’s, it is imperative to stay on top of the search engine optimization game.
Google is the top search engine in the world, so it only makes sense that focusing on Google Reviews will have the greatest impact on search results.
How to Get More Positive Google Reviews
If you’re convinced, as we are, that Google Reviews should be a focus for your business, the next question what’s the best way to approach consistently getting positive reviews.
The key to success is to make getting reviews a systematic part of how you do business. The best way to do this – we’ve found – is through a combination of culture and technology.
Culturally, you need to train your team on the importance of getting positive reviews and give them the service skills to impact the likelihood of getting them.
One easy step to take is adding a Google review button on your website and online marketing materials. This can be accomplished by going to your Google Business page and clicking on the “write a review” button. Once on your review page, simply copy the URL and link it to a “write a review” button on your site.
There are also automated review-collecting tools that will automatically request reviews based on triggers that indicate the likelihood of a positive review being left on your behalf. These tools also allow you to select targeted review sites all while using a standard form, making the process easy for your customers. Using a systematic approach to gathering favorable reviews can quickly build up the quantity and quality of your reviews.
Google Reviews are a gold mine of potential customers looking for a business that will treat them right. Do yourself and your business a favor: focus on getting positive Google Reviews and experience the benefits of increased positive reputation and visibility in the Google Search Engine.
For more information about the benefits of Google reviews and custom website design services, contact B3 Line for a complimentary online review.
Download our Google Review Guidelines.