Michael Taylor is the content strategist for B63 Line helping clients align their core marketing strategy and sales approach to increase revenues and improve marketing spend. Acting as a brand storyteller, Michael provides growth strategies and marketing focus where clients need it most.
Michael’s Background Includes:
• Crafting or reframing brand stories for marketing campaigns, sales teams and lead generation efforts.
• Sales and marketing alignment and effectiveness audits with US and global corporations in the UK, Japan, Norway and the Czech Republic
• Building product, sales and digital marketing training programs for clients such as Yahoo, LA Times, Apartments.com, Cars.com, and Valpak
• Developing and leading digital transformation programs for Fortune 500 and Inc 1000 companies including content marketing, social media, lead nurturing programs and marketing platform recommendations
Before joining B63 Line, Michael launched Taylor’d Concepts, a digital marketing and sales strategy consultancy helping growth-stage companies align their core marketing strategy and sales approach to increase revenues and improve marketing spend. He also served as a Director of Business Development and a Senior Digital Media Analyst with a leading consulting and investment bank firm, BIA/Kelsey. Michael also led digital transformation strategies for some of the largest media companies in the US including AOL, YP.com, Time Warner Cable and GoDaddy as well as emerging digital media companies such as Yext and Yodle. Prior to BIA/Kelsey, Michael launched an international marketing consulting and sales training firm within The Berry Company, a Fortune 500 media and publishing company.
Regularly blogging and writing on behalf of his clients, Michael is well versed on topics such as sales and sales management, trending digital technology, new product innovation, brand strategy and business startup strategies. A Bowling Green State University graduate, Michael is proud to call Ohio his home.
With more than 25 years of financial, operational and marketing expertise – and a proven record of analytical impact to bottom line results – As Majority Partner Judy acts as President/CEO of B63 Line.
Her prior experience includes a 19-year stint as VP of Operations at a $70 million, 90-person, 5-office advertising agency as well as six years of operations management as VP of Operations for the Dayton Development Coalition. She supported daily management of the $22.5M Third Frontier Program and its venture capital funds, as part of DDC’s Entrepreneurial Signature Program, a non-profit economic development organization focused on attracting high quality employers and jobs to the Dayton Region.
Core competencies include Accounting, Business Development, Human Resources, and Marketing. Judy has an accounting degree from Miami University and an MBA in Marketing from Wright State University.
With a unique marriage of left-brain business savvy and right-brain creative talent, Steve brings his objectives-based branding and design experience to bear, supported by business-boosting communication strategies. His award-winning and published work has powered many high-profile clients – such as Alcoa, Home Depot, The Iams Company, International Paper, Kodak and the Army Corps of Engineers – with solutions that advance business with transforming strategies for branding and communications.
Steve serves as a Partner and Chief Marketing Strategist at B63. His core competencies include Branding, Visual Communications, Strategic Messaging, Marketing Strategy, and Internal/External Customer Communications. Steve is currently working on his MBA from the University of Dayton to add to his Visual Communications certificates and Marketing degrees from the School of Advertising Art, Sinclair Community College and Capital University.
Lori Thomas started The Web-Lady, LLC six years ago to support small businesses in web project management and development, social media management/training, analytics, and PPC campaigns. She graduated with a Bachelor’s degree in Information Technology and Web Development. She connects with her clients, quickly learns about their business to bring “their story” to a web reality. Lori has proven experience translating business requirements into results, supporting strategic direction with the goal of driving traffic to websites. Lori works to enhance the web experience by evaluating web behaviors through analytics to potentially improve the user experience and increase conversions.
Marilee Rowland, Account & Project Coordinator, supports client growth with a diversified background and more than 40 years of professional experience. Her experience ranges from legal document preparation and office management to travel coordination and events planning. Marilee’s coordination skills and strong attention to detail help support the reputation of excellence at B63 Line.
Core competencies include Growing effective relationships, Evaluating business processes, and Managing complex logistical initiatives.
Accomplished MBA and dynamic leader with diverse business development, marketing and innovation achievements within the consumer goods and not-for-profit arenas. Charismatic leader with proven ability to communicate with clarity and strategic vision, build collaborative teams, develop strong client/retailer/community relations and expand distribution channels and networks.
Dynamic success coach for business leaders and transformative change management. Led innovation to increase sales, improve market share and financial performance. Recognized speaker, trainer and facilitator. Engaged in life long learning, personal growth and development.
Specialties include: Strategic Planning, Marketing & Branding, Brand Architecture, Community Building & Engagement, Communication Strategies, Competitive Analysis, Success Coaching, Non Profit Consulting, Customer Acquisition & Retention, Customer Insights, New Business Innovation, P & L Management, Facilitation & Training, Change Management.