Questions to address in a content marketing strategy
In last month’s feature, we discussed the value of having a social media policy in place. This month we tackle developing a content marketing strategy. So, what is a content marketing strategy? A content marketing strategy looks at the different ways content marketing can be used to influence the buyer’s decision-making process. A great content marketing strategy looks at is how [...]
B63 Line’s Judy Brinegar One of WiBN’s 2019 Top 25 Women to Watch
The 2019 Women in Business (WiBN) Top 25 Women to Watch list is out and B63 Line’s President and CEO Judy Brinegar made the list. We’re excited that Judy made the list, but we’re especially excited about more women taking leadership roles, launching businesses, and serving as role models for up-and-coming women in business. Judy has been a passionate supporter [...]
Creating a Social Media Policy For Your Company
Your company social media policy is basically a set of instructions designed to outline how your organization and employees need to represent themselves and their messages online. This document not only protects your reputation and defends against potential legal repercussions, but it also simplifies the process by enabling team members to post messages consistently and responsibly.
Seven Ways You Should Be Marketing on LinkedIn
LinkedIn continues to be one of the strongest social media platforms for B2B marketing.
Is Your Digital House in Order?
Dayton, Ohio - As companies have built out their digital marketing approaches and adopted new platforms and social media channels, often these new digital approaches are added onto existing strategies, rather than examined for their own unique contributions. Every aspect of digital marketing undergoes updates, new features are added or new restrictions put into place […]
Using Google Analytics to Improve Content Marketing
Dayton, Ohio - Google Analytics provides remarkable analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics to help get the most […]
Sales and Marketing Alignment to Reach Your Business Goals
Dayton, Ohio - For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment […]
Keyword Research to Match the Buyer’s Journey
Keyword Research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
Dayton, Ohio – There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.
Facebook’s algorithm is changing all the time, and even [...]
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Why Is Reddit a Good Social Media Marketing Channel? For marketers, Reddit provides an opportunity for authentic interaction with people interested in your industry niche.