Blog

Been there. Done that.


Read our marketing blog. We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets you may find useful that we want to share with you.

Digital

Is Your Digital House in Order?


Dayton, Ohio - As companies have built out their digital marketing approaches and adopted new platforms and social media channels, often these new digital approaches are added onto existing strategies, rather than examined for their own unique contributions. Every aspect of digital marketing undergoes updates, new features are added or new restrictions put into place […]

Digital

Using Google Analytics to Improve Content Marketing


Dayton, Ohio - Google Analytics provides remarkable analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics to help get the most […]

Marketing

Sales and Marketing Alignment to Reach Your Business Goals


Dayton, Ohio - For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment […]

Digital

Keyword Research to Match the Buyer’s Journey


Keyword Research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]

Marketing

4 Essential Facebook Marketing Strategies the Top Business Pages Use


Dayton, Ohio – There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.

Facebook’s algorithm is changing all the time, and even [...]

Marketing

After the Reddit Redesign, Should Your Business Give the Social Channel a Look?


Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads.

According to Reddit’s Zubair Jandali, their VP of brand [...]

Marketing

Everything You Need to Create a YouTube Channel That’s Ready to Grow


Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this [...]

Communications

Starved for Content Marketing Ideas? Here’s How Original Research Can Keep You Blogging for Months


Wondering how you’re going to keep your content marketing calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey.

Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release [...]

Communications

5 Internet Marketing Essentials Your Business Needs to Succeed Online


Internet marketing strategies can get complex fast. So it helps to take a few steps back to ensure all of the most vital components are in order.

Otherwise, the details can get overwhelming. You might miss noticing a broken online marketing funnel. Or, you might miss some marketing best practices, essential for earning new leads and customer conversions.

Of course, every business [...]

Brand Positioning

Measuring the Effectiveness of Your Healthcare Marketing


Measuring healthcare marketing effectiveness is a numbers game.

Compare the cost of hiring a physician liaison against the number of referrals that result. Evaluate the time involved in social media activities against the addition of new patients to your practice list. Balance the effort involved in patient-centric staff training against the positive change in online reviews.

Is it worth doing all those calculations, especially [...]