Marketing
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.
Facebook’s algorithm is changing all the time, and even the people behind [...]
Marketing
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads.
According to Reddit’s Zubair Jandali, their VP of brand [...]
Marketing
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this [...]
Communications
Starved for Content Marketing Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content marketing calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey.
Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release [...]
Communications
5 Internet Marketing Essentials Your Business Needs to Succeed Online
Internet marketing strategies can get complex fast. So it helps to take a few steps back to ensure all of the most vital components are in order.
Otherwise, the details can get overwhelming. You might miss noticing a broken online marketing funnel. Or, you might miss some marketing best practices, essential for earning new leads and customer conversions.
Of course, every business [...]
Brand Positioning
Measuring the Effectiveness of Your Healthcare Marketing
Measuring healthcare marketing effectiveness is a numbers game.
Compare the cost of hiring a physician liaison against the number of referrals that result. Evaluate the time involved in social media activities against the addition of new patients to your practice list. Balance the effort involved in patient-centric staff training against the positive change in online reviews.Is it worth doing all those calculations, especially [...]
Communications
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam with social media marketing is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views!
Nevermind the [...]
Digital
Keeping Patient Engagement Going: Tips for Staying in Touch with Your Patients
Whether you run a healthcare facility or a private practice, staying in touch with your patients is important. Fostering patient engagement is akin to keeping a houseplant healthy. Give it the attention it needs and it will become strong and vigorous. Forget to water it, and it won’t be long before its leaves start drooping.
Using that analogy, here are seven ways [...]
Digital
How to Improve Your Patient’s Digital Experience
Signage, colors, and structural elements. These are the “wayfinding” components architects and designers use to help visitors easily navigate through a health facility. But if the wayfinding systems are ineffective, visitors are faced with two choices: ask for help or leave in frustration.
The same can happen when a website lacks an effective digital version of wayfinding known as page navigation. [...]
Public Relations
Let your customers do the talking: How to use reviews in your content marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice, a form of content marketing, has an added bonus of rewarding customers for their praise. It strengthens your relationship with them and encouraging others to follow in their footsteps.
You may think that simply regurgitating customer acclaim can seem [...]