Blog

Digital Marketing Insights.


We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets for using digital marketing that we want to share with you.

Content

12 Ways to Speed Up Your Content Marketing


If you havenโ€™t done much content writing for your blog, email marketing, or social media posts it can be a pretty daunting task. In order to take full advantage of marketing automation platforms like Hubspot, Marketo or Pardot, these platforms will need written content to feed the lead generation beast. LinkedIn reports:

โ€œ51% of B2B marketers list lack of time/bandwidth to [...]

Content

Content Marketing โ€“ A Simple Definition and Approach


Content marketing is about sharing the information which is different from traditional marketing that focuses on product-specific information. By becoming more interesting and informative on topics of interest that matter to your audience, your company and key employees become authoritative resources. Providing valuable content means your company is more likely to get discovered and considered, giving you greater permission to connect and engage them in meaningful conversations that lead to sales and increased profits.

Content

Questions to address in a content marketing strategy


In last monthโ€™s feature, we discussed the value of having a social media policy in place. This month we tackle developing a content marketing strategy. So, what is a content marketing strategy? A content marketing strategy looks at the different ways content marketing can be used to influence theย buyerโ€™s decision-making process. A great content marketing strategy looks at is how [...]

Communications

B63 Lineโ€™s Judy Brinegar One of WiBNโ€™s 2019 Top 25 Women to Watch


The 2019 Women in Business (WiBN) Top 25 Women to Watch list is out and B63 Lineโ€™s President and CEO Judy Brinegar made the list. Weโ€™re excited that Judy made the list, but weโ€™re especially excited about more women taking leadership roles, launching businesses, and serving as role models for up-and-coming women in business. Judy has been a passionate supporter [...]

Copywriting

Creating a Social Media Policy For Your Company


Your company social media policy is basically a set of instructions designed to outline how your organization and employees need to represent themselves and their messages online. This document not only protects your reputation and defends against potential legal repercussions, but it also simplifies the process by enabling team members to post messages consistently and responsibly.

Social Media

Seven Ways You Should Be Marketing on LinkedIn


LinkedIn continues to be one of the strongest social media platforms for B2B marketing.

Digital

Is Your Digital House in Order?


Dayton, Ohio - As companies have built out their digital marketing approaches and adopted new platforms and social media channels, often these new digital approaches are added onto existing strategies, rather than examined for their own unique contributions. Every aspect of digital marketing undergoes updates, new features are added or new restrictions put into place […]

Digital

Using Google Analytics to Improve Content Marketing


Dayton, Ohio - Google Analytics provides remarkable analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, weโ€™re here to discuss Google Analytics to help get the most […]

Marketing

Sales and Marketing Alignment to Reach Your Business Goals


Dayton, Ohio - For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment […]

Digital

Keyword Research to Match the Buyerโ€™s Journey


Keyword Research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]