Communications
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam with social media marketing is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views!
Nevermind the [...]
Digital
Keeping Patient Engagement Going: Tips for Staying in Touch with Your Patients
Whether you run a healthcare facility or a private practice, staying in touch with your patients is important. Fostering patient engagement is akin to keeping a houseplant healthy. Give it the attention it needs and it will become strong and vigorous. Forget to water it, and it won’t be long before its leaves start drooping.
Using that analogy, here are seven ways [...]
Digital
How to Improve Your Patient’s Digital Experience
Signage, colors, and structural elements. These are the “wayfinding” components architects and designers use to help visitors easily navigate through a health facility. But if the wayfinding systems are ineffective, visitors are faced with two choices: ask for help or leave in frustration.
The same can happen when a website lacks an effective digital version of wayfinding known as page navigation. [...]
Public Relations
Let your customers do the talking: How to use reviews in your content marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice, a form of content marketing, has an added bonus of rewarding customers for their praise. It strengthens your relationship with them and encouraging others to follow in their footsteps.
You may think that simply regurgitating customer acclaim can seem [...]
Branding
Improving the Patient Experience
Improving patient experience is all the buzz. But where do you begin?
For starters, you might think patients rate their healthcare experience solely on outcomes. A reasonable expectation—but not entirely correct, reports APNORC. More than half of consumers base their experiences on doctor personality and relationship. That compares to slightly more than a quarter based on the delivery of care or [...]
Communications
How to Gain Referrals for Your Healthcare Practice
Your practice is busy. But is it busy enough? What are you doing to gain referrals? Read on for some ideas on how to gain referrals for your healthcare practice.
Consider patient attrition—the number of active patients that you lose from your practice. These departures can occur for a variety of reasons. For instance, people move and have to find a [...]
Advertising
Retargeting: What It Is, and Why Every Business Should Use It
Modern digital ads can have a huge relevancy problem. Using a retargeting strategy is one of the best ways to solve it.
With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website.
Sounds a little creepy.
Healthcare Marketing
The Changing Face of Healthcare Marketing
Years ago, physicians had no need for healthcare marketing. They were, in a sense, part of the family “inheritance.” Doctors were passed down from one generation to the next. Relationships were established with parents, children, and, in some case, their children’s children.
Doctors were trusted and their judgment was rarely questioned. This was due to healthcare information being largely out of [...]
Communications
How often should I be posting to my blog?
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about it. Some say, “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds.
In truth, both camps are wrong. Posting on a [...]
Manufacturing Marketing
8th Step to Growing Sales: Measure Success and Reproduce Results
You’ve made it! Today, you’ll learn about the last step (to date) in Jim’s business journey — the point at which he began to measure marketing success.
But this isn’t quite the end of his journey, nor will it be the end of yours. That’s because measuring marketing success is only half of the last of our 8 Steps to Growing [...]