Blog

Digital Marketing Insights.


We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets for using digital marketing that we want to share with you.

Copywriting

7 Ways to Increase the Effectiveness of Your Email Marketing


By Michael Taylor

Email marketing remains a lead and business generation force, and companies large and small can reap huge returns.

According to a survey of marketers conducted last summer, the average ROI fromย email campaignsย was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail.

A DMA study from 2019 even [...]

Brand Architecture

10 Rebranding Costs You May Not Have Considered


Rebranding Refreshes Your Company’s Story, But Be Aware of Hidden Costs

Updated January 2020

Rebranding Checklist to Consider When Updated Your Brand

Market research, company growth, a recent acquisition, or the age of your brand may reveal the need for a brand refresh or rebranding your organization entirely. While a fresh look and a clean slate can seem like a great way [...]

Brand Positioning

Drive Your Marketing With This Year-End Marketing Review Guide


2019 may be coming to a close, but itโ€™s never too late to begin planning your marketing and branding for the new year. Giving your company the gift of time to focus on the state of your marketing approach will help you start 2020 on a positive note.

A year-end marketing review doesnโ€™t have to be complicated, but it [...]

Keywords

3 Reasons Why You Should Focus On Getting Google Reviews For Your Business


Google Reviews are an important factor in business success, but not enough businesses are giving them the attention they deserve. With their pivotal role in helping a customer pick a business, businesses need to pay attention to reviews and develop a system to encourage more customers to provide positive reviews.

So why focus on getting positive Google Reviews for your business?

The [...]

Communications

LinkedIn is Not Facebook – Taking a Professional Approach


Dayton, OH – Spend any amount of time reading through LinkedIn comments and youโ€™ll likely come across comments such as โ€œletโ€™s keep it professional here,โ€ or โ€œWhile cute, this is not Facebook!โ€ The professionals loyal to LinkedIn constantly rail against those who break the accepted rules of the platform by using the casual, status posting approach of other social media [...]

Content

12 Ways to Speed Up Your Content Marketing


If you havenโ€™t done much content writing for your blog, email marketing, or social media posts it can be a pretty daunting task. In order to take full advantage of marketing automation platforms like Hubspot, Marketo or Pardot, these platforms will need written content to feed the lead generation beast. LinkedIn reports:

โ€œ51% of B2B marketers list lack of time/bandwidth to [...]

Content

Content Marketing โ€“ A Simple Definition and Approach


Content marketing is about sharing the information which is different from traditional marketing that focuses on product-specific information. By becoming more interesting and informative on topics of interest that matter to your audience, your company and key employees become authoritative resources. Providing valuable content means your company is more likely to get discovered and considered, giving you greater permission to connect and engage them in meaningful conversations that lead to sales and increased profits.

Content

Questions to address in a content marketing strategy


In last monthโ€™s feature, we discussed the value of having a social media policy in place. This month we tackle developing a content marketing strategy. So, what is a content marketing strategy? A content marketing strategy looks at the different ways content marketing can be used to influence theย buyerโ€™s decision-making process. A great content marketing strategy looks at is how [...]

Communications

B63 Lineโ€™s Judy Brinegar One of WiBNโ€™s 2019 Top 25 Women to Watch


The 2019 Women in Business (WiBN) Top 25 Women to Watch list is out and B63 Lineโ€™s President and CEO Judy Brinegar made the list. Weโ€™re excited that Judy made the list, but weโ€™re especially excited about more women taking leadership roles, launching businesses, and serving as role models for up-and-coming women in business. Judy has been a passionate supporter [...]

Copywriting

Creating a Social Media Policy For Your Company


Your company social media policy is basically a set of instructions designed to outline how your organization and employees need to represent themselves and their messages online. This document not only protects your reputation and defends against potential legal repercussions, but it also simplifies the process by enabling team members to post messages consistently and responsibly.