Blog

Been there. Done that.


Read our marketing blog. We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets you may find useful that we want to share with you.

Branding

Improving the Patient Experience


Improving patient experience is all the buzz. But where do you begin?

For starters, you might think patients rate their healthcare experience solely on outcomes. A reasonable expectation—but not entirely correct, reports APNORC. More than half of consumers base their experiences on doctor personality and relationship. That compares to slightly more than a quarter based on the delivery of care or [...]

Communications

How to Gain Referrals for Your Healthcare Practice


Your practice is busy. But is it busy enough? What are you doing to gain referrals? Read on for some ideas on how to gain referrals for your healthcare practice.

Consider patient attrition—the number of active patients that you lose from your practice. These departures can occur for a variety of reasons. For instance, people move and have to find a [...]

Advertising

Retargeting: What It Is, and Why Every Business Should Use It


Modern digital ads can have a huge relevancy problem. Using a retargeting strategy is one of the best ways to solve it.

With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website.  

Sounds a little creepy.

Healthcare Marketing

The Changing Face of Healthcare Marketing


Years ago, physicians had no need for healthcare marketing. They were, in a sense, part of the family “inheritance.” Doctors were passed down from one generation to the next. Relationships were established with parents, children, and, in some case, their children’s children.

Doctors were trusted and their judgment was rarely questioned. This was due to healthcare information being largely out of [...]

Communications

How often should I be posting to my blog?


Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about it. Some say, “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds.

In truth, both camps are wrong. Posting on a [...]

Manufacturing Marketing

8th Step to Growing Sales: Measure Success and Reproduce Results


You’ve made it! Today, you’ll learn about the last step (to date) in Jim’s business journey — the point at which he began to measure marketing success.

But this isn’t quite the end of his journey, nor will it be the end of yours. That’s because measuring marketing success is only half of the last of our 8 Steps to Growing [...]

Lead Generation

7th Step to Growing Sales: Support Jim’s Sales Team


Welcome to the 7th entry of our 8 Steps to Growing Sales blog series. It is now time to focus in on sales team support

How best to do that while keeping your sales pipeline full? That’s the question Jim, our automotive manufacturing client in Dayton, asked us when he got to this stage of the process. Here was our approach:

1. [...]

Manufacturing Marketing

6th Step to Growing Sales for Jim: Motivating Customers


Let’s talk about how to motivate customers to buy. If you’ve kept track, we’ve discussed 5 of our 8 Steps for Growing Sales. They included:

Acknowledging you can’t do it all Stepping back to make an objective assessment of your brand Addressing your immediate needs Optimizing your website Developing a robust, multi-channel, integrated sales funnel

That was a lot of commendable work, but there’s still more [...]

Digital

5th Step in Jim’s Journey: Driving Website Traffic


If you followed the advice of Step 4 in our 8 Steps to Growing Sales blog series, your business website has been reviewed and optimized. Now it’s time to drive website traffic.

Our Dayton manufacturing client, Jim, asked us what the best approach was when we worked with him to redevelop his company’s web presence. We explained that there’s a big-picture [...]

Digital

Website Optimization – The 4th Step in Jim’s Journey


“If you want to survive in business these days, you need website optimization. No getting around that. The sales cycle no longer adheres to a 9-to-5, Monday-through-Friday schedule.

Your customers aren’t taking off holidays either. They’re doing business on their smartphones while sitting in restaurants waiting for their lunch orders. They’re waking up in the middle of the night with fresh [...]