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Digital Marketing Insights.


We’ve learned a lot over the years. Here are a few creative, practical and timely nuggets for using digital marketing that we want to share with you.

Marketing

Sales and Marketing Alignment to Reach Your Business Goals


Dayton, Ohio - For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment […]

Digital

Keyword Research to Match the Buyerโ€™s Journey


Keyword Research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]

Marketing

4 Essential Facebook Marketing Strategies the Top Business Pages Use


Dayton, Ohio – There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.

Facebookโ€™s algorithm is changing all the time, and even [...]

Marketing

After the Reddit Redesign, Should Your Business Give the Social Channel a Look?


Why Is Reddit a Good Social Media Marketing Channel? For marketers, Reddit provides an opportunity for authentic interaction with people interested in your industry niche.

Marketing

Everything You Need to Create a YouTube Channel Thatโ€™s Ready to Grow


Creating a YouTube channel is one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth.

Communications

Starved for Content Marketing Ideas?


Original research provides tons of benefits for businesses seeking content marketing performance gains.

Communications

5 Internet Marketing Essentials Your Business Needs to Succeed Online


Internet marketing strategies can get complex fast. So it helps to take a few steps back to ensure all of the most vital components are in order.

Otherwise, the details can get overwhelming. You might miss noticing a broken online marketing funnel. Or, you might miss some marketing best practices, essential for earning new leads and customer conversions.

Of course, every business [...]

Brand Positioning

Measuring the Effectiveness of Your Healthcare Marketing


Dayton, OH – Measuring healthcare marketing effectiveness is a numbers game.

Compare the cost of hiring a physician liaison against the number of referrals that result. Evaluate the time involved in social media activities against the addition of new patients to your practice list. Balance the effort involved in patient-centric staff training against the positive change in online reviews.

Is it worth doing all [...]

Communications

Why No One Clicks on Your Social Media Contentโ€”6 Tips for Improving Engagement


For a small business, gaining steam with social media marketing is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you canโ€™t get anyone to view your content until you get engagement, which requires views!

Nevermind the [...]

Digital

Keeping Patient Engagement Going: Tips for Staying in Touch with Your Patients


Dayton, Ohio – Whether you run a healthcare facility or a private practice, staying in touch with your patients is important. Fostering patient engagement is akin to keeping a houseplant healthy. Give it the attention it needs and it will become strong and vigorous. Forget to water it, and it wonโ€™t be long before its leaves start drooping.

Using that analogy, [...]