Is Your Digital House in Order?
Dayton, Ohio - As companies have built out their digital marketing approaches and adopted new platforms and social media channels, often these new digital approaches are added onto existing strategies, rather than examined for their own unique contributions. Every aspect of digital marketing undergoes updates, new features are added or new restrictions put into place […]
Using Google Analytics to Improve Content Marketing
Dayton, Ohio - Google Analytics provides remarkable analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics to help get the most […]
Sales and Marketing Alignment to Reach Your Business Goals
Dayton, Ohio - For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment […]
Keyword Research to Match the Buyer’s Journey
Keyword Research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
Dayton, Ohio – There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.
Facebook’s algorithm is changing all the time, and even [...]
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Why Is Reddit a Good Social Media Marketing Channel? For marketers, Reddit provides an opportunity for authentic interaction with people interested in your industry niche.
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Creating a YouTube channel is one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth.
Starved for Content Marketing Ideas?
Original research provides tons of benefits for businesses seeking content marketing performance gains.
5 Internet Marketing Essentials Your Business Needs to Succeed Online
Internet marketing strategies can get complex fast. So it helps to take a few steps back to ensure all of the most vital components are in order.
Otherwise, the details can get overwhelming. You might miss noticing a broken online marketing funnel. Or, you might miss some marketing best practices, essential for earning new leads and customer conversions.
Of course, every business [...]
Measuring the Effectiveness of Your Healthcare Marketing
Dayton, OH – Measuring healthcare marketing effectiveness is a numbers game.Compare the cost of hiring a physician liaison against the number of referrals that result. Evaluate the time involved in social media activities against the addition of new patients to your practice list. Balance the effort involved in patient-centric staff training against the positive change in online reviews.
Is it worth doing all [...]