Three Reasons Market Research Is A Must
Wait! Before you write off market research as “just added cost” to the marketing budget, we think it’s important to consider a few things. This article seeks to demonstrate the value of market research and show why it’s actually an investment that pays dividends.
You see, advertising, communicating and promotion certainly cost money. But have you considered the lost [...]
10 Rebranding Costs You May Not Have Considered
Rebrand Your Company To Tell Your Story The Right Way!
10 Things to Consider When Changing A Brand
An effective market research effort may uncover the need to reposition your organization or to rebrand it entirely. While a fresh face and a clean slate can seem like a great way to reset for growth, don’t underestimate the costs associated with such [...]