Defending business and engaging new markets.
Client: Liteflex Composite Springs /Services:
This automotive and trucking industry supplier was looking to fend off international competition and adopt a new approach to strategic marketing.
B63 Line began by prioritizing immediate issues and knocking out several positioning fixes. Big-picture concerns were mapped, longer term strategies were developed and fresh and focused initiatives were unveiled.
B63 Line refined Liteflex’s 30-year old logo to modernize the image, better reflect the organization and protect existing brand equity. Branding for individual product lines was introduced and integration standards established for consistency.
A complete website overhaul served as the hub for all digital initiatives, which included blog content development, email newsletters, online advertising, opt-in subscriptions and lead generation.
Product photography was developed and print/digital advertising was placed to coincide with national events and/or aligned with industry editorial topics of the moment.
Show support included graphic design and content updates to displays, signage, promotional items/giveaways, logistical coordination and sales support. These efforts were further enhanced with data gathering, list filtering and follow-up services.