Challenge
Catholic Social Services of the Miami Valley received a grant in order to start effectively building awareness of the services they provide in the northern counties of their region.
Approach
It started with a strategic messaging development session. After the lasting and impactful message was developed, script writing and storyboarding for the TV and radio advertising spots began. Production of the spots were completed and released to various media outlets and a series of outdoor billboards and county fair advertising banners were also produced to coincide with the ads.