Catholic Social Services of the Miami Valley received a grant in order to start effectively building awareness of the services they provide in the northern counties of their region.
It started with a strategic messaging development session. After the lasting and impactful message was developed, script writing and storyboarding for the TV and radio advertising spots began. Production of the spots were completed and released to various media outlets and a series of outdoor billboards and county fair advertising banners were also produced to coincide with the ads.
Outdoor billboards were design and placed in the northern counties to increase awareness and act as a reminder of the services that are availabled through CSSMV.
Television & Radio Commercials
TV & Radio can be a tried and tru method of advertising depending on the project. For CSSMV it turned out to be a big winner that increased their number of inquiries and service utilization.