photo of the celtic festival
Nonprofit Marketing

Drawing 80,000+ people to Dayton's largest festival.

Client: Dayton Celtic Festival /Services: Branding, Design, Marketing, Communications


In its 14th consecutive year of growth, this three-day cultural event sought to attract new and bigger sponsors while drawing the largest number of attendees ever โ€“ all in an effort to keep the event free for attendees in the wake of declining grants and community funding.


In addition to providing tactical support in the way of design, content development and production management, B63 Lineโ€™s Chief Marketing Officer served on the Dayton Celtic Festivalโ€™s steering committee, providing direction on sponsorship and marketing initiatives.



While leveraging established brand equity, B63 simplified the Dayton Celtic Festivalโ€™s identity and developed a more unified logo system for integration across all channels and mediums.


Developing and implementing a strategic communications plan was instrumental in creating a positive media buzz. Through strategic media partnerships and earned media (as well as a Best-of-Dayton recognition, social media and its own website), the Dayton Celtic Festival was able to engage with its core audience and effectively communicate its value proposition.


โ€œFree Eventโ€ and โ€œFamily Friendlyโ€ messages were delivered in โ€œSave-the-dateโ€ and โ€œThis Weekendโ€ silos and were communicated across numerous channels, which included television and radio spots, outdoor and print advertising, wearables, automotive decals, yard signs and drink coasters, to name a few.