Education Marketing

Reconnecting alumni as donors.

Client: Miami University /Services: Digital, Marketing, Communications

Challenge

Looking to bolster development opportunities, the Miami University Division of University Advancement was looking for new approaches to donor engagement. They sought to strengthen relations with alumni and build digital connections for faster, more engaging communications.

Approach

Leveraging the energetic, back-to-school season, the Move-In Miami campaign launched on campus move-in day. Students, alum, parents, and friends were invited to show their “love and honor,” by welcoming the incoming class. Their donations and well wishes were solicited via a fun and interactive website.

#MoveInMiami Website Design

Outcome

B63 Line developed the campaign website, through which most event engagement and gift-giving occurred. University branding was integrated throughout and testing ensured Section 508 compliance. iModules integration allowed for gift designation and for attaching custom notes to the recipient.

Fundraising challenges were interspersed to help drive participation. Top donating class years and residence halls were recognized. Various donation levels were rewarded with matching gifts throughout the day. A real-time heat map displayed donor locations. Facebook Live feeds kept users engaged. And social media aggregators tracked and displayed various feeds.

B63 Line’s fifth year of powering the event website helped record 4,493 gifts, making it the best year yet. Nearly $1.6 million were raised in 20 hours and 22 minutes (in honor of the Class of 2022)!

Move In Miami Donor Map
Move In Miami's 5th Year