A little luck is good. A lot is unrealistic.
When it comes to catching Leprechauns, chasing rainbows, or finding shamrocks, being lucky is part of the routine. Did you know that the odds of finding a four leaf clover is 10,000 to 1?
While just being in the right place at the right time can be how it works sometimes, understanding your market is more than crossing your fingers and hoping that luck strikes. There are real costs associated with just “guessing” what message to present to your audience and your approach should not be handled with a “let’s-hope-we-get-lucky” mentality.
Lucky for you, B63 Line can help eliminate the guesswork and improve your odds for success.
We are experienced in conducting primary and secondary research to support all types of marketing and branding efforts. We can provide secret “shopping” analysis, competitive and investigative analysis, and call center support to acquire the audience information you need. Surveys, interviews and focus groups can guide decisions while detailed target audience personas can be developed from research findings. Furthermore, the personas can be used to develop tailored messages that speak more directly to your targets to increase conversion.
If you’re ready to improve your odds, we’re ready to discuss your challenges.
Have an enjoyable and safe St. Patrick’s Day weekend.
We wish you luck both personally and professionally!