Promotional Items Should Be Practical
The next time you’re shopping for a corporate promotional item or give-away, look for things that reflect your brand but are still unique, have a high perceived value, and most of all, are practical. Here’s an example that B63 Line developed recently for Liteflex – a custom, medallion keychain.
While it is unique and does have a high perceived value (as far as keychains go), is it really practical, you may ask? Actually, for this client’s audience, yes! Liteflex sells to truck and automotive manufacturers who still value and use key chains; particularly those that are heavy and durable like this one. This solution promises to keep the Liteflex brand literally in their customer’s hands for a very long time.