Services

Branding


Branding

Branding


Effective branding requires an honest inventory of what makes you unique among competitors. It also creates an emotional connection to what youโ€™re selling. Your brand is the first touchpoint your customers and prospects make with your product or service, so putting your best foot forward is key. With more digital media options, branding takes on more importance and requires more adaptability for it to be successful in telling a consistent story.

Whether youโ€™re looking to define your image, update a logo, or develop an entirely new brand, we can help generate the most effective emotional response to your product or service. Properly executed, itโ€™s that connection that will ensure engagement, draw in leads and prospects and create long-term loyalty.

Name Development

B63 Line employs its own proprietary naming process which considers purpose, positioning, competition, trademark protection, and target market testing.

Logo Development

Through our six-step Fast Track creative process, we design identities which are strategic, distinct and memorable. Designs are evaluated for usability across all online and offline applications and potential infringement concerns are vetted.

Messaging Strategy

Through a strategic messaging session and brand persona identification, B63 develops a strategy for creating and deploying your brand voice and key messages. We craft your core brand story and develop targeted variations for promotions, sale, and corporate communications to coordinate a consistent brand strategy.

Brand Standards

B63 Line understands the importance of brand consistency and works hard to protect your brand by upholding your graphic and language standards. We develop a complete brand standards manual to guide organizations and partners in the proper utilization of logos and brand elements

Our Process


Well, it is. But what makes our creative process unique are the people who drive it. Our team knows that every marketing initiative is multi-faceted and oftentimes has implications on other departments. We know how to keep everyone engaged, supportive and focused on the outcome.

Project Briefing >>
1 Understanding Business Goals
2 Conduct Research
3 Develop Strategy
4 Design & Build
5 Launch
6 Analyze & Optimize
Repeat Process >>