B63 Line employs its own brand naming process which considers purpose, positioning, competition, trademark protection and target market testing.
Through a six-step creative process, we design identities which are strategic, distinct and memorable. Designs are evaluated for usability across all applications and potential infringement concerns are vetted. The process of trademark registration can be supported as needed.
We help position your brand in the mind of your customers, helping them associate unique and desirable attributes with your product or service. This is supported through research, data, messaging and design.
Through a strategic messaging session and brand persona identification, B63 develops a strategy for developing and deploying your brand voice and key messages.
B63 Line understands the importance of brand consistency and works hard to protect your brand by upholding your graphic and language standards.
We can create an entire brand architecture to establish how your corporate identity trickles down into sub-brands, divisions, departments, offices and with considerations for future brand extensions.