B63 Line employs its own proprietary naming process which considers purpose, positioning, competition, trademark protection, and target market testing.
Through our six-step Fast Track creative process, we design identities which are strategic, distinct and memorable. Designs are evaluated for usability across all online and offline applications and potential infringement concerns are vetted.
Through a strategic messaging session and brand persona identification, B63 develops a strategy for creating and deploying your brand voice and key messages. We craft your core brand story and develop targeted variations for promotions, sale, and corporate communications to coordinate a consistent brand strategy.
B63 Line understands the importance of brand consistency and works hard to protect your brand by upholding your graphic and language standards. We develop a complete brand standards manual to guide organizations and partners in the proper utilization of logos and brand elements