From public reputation management, PR, and media relations to internally-focused HR interactions and intra-agency collaborations, communications benefit most from a purposeful and cohesive approach. B63 Line leverages established messages and tone when available for consistency and to help protect the brand. When needed, B63 can build these assets and establish the foundation necessary for a clear and concise communications platform.

Content Development

B63 Line provides content development of all types including copywriting, photography, animation, video, illustration, and other graphic elements. Strategic message and brand integration occurs wherever possible and editing and proofreading services are available.

Strategic Messaging

Core messages and value propositions are identified and refined to build a strong communications platform. These messages reflect your organization’s unique culture, attributes and value, and used consistently over time, become the brand voice that resonates with your target audience.

Public Relations

Consider the entire public relations spectrum when fostering relationships with your targets. We support media relations, press releases and kits, earned media management, crisis communications preplanning, events/functions and community engagement initiatives, to name a few.

Themes and Tag Lines

Communication themes and brand tag lines are important tools in communicating your value to prospects and customers. B63 Line conceptualizes, develops, tests and integrates these into new and existing campaigns where clarity and recall need a boost.

Brand Management

B63 Line works hard to protect your brand and its assets. But beyond being a brand steward, we also act as brand manager, helping to spread the word about you and your campaign, proactively seeking new opportunities for growth, and fostering new relationships where business can take root.

Employee Engagement

For businesses of all size, frequent employee communications and engagement are critical to corporate culture and satisfaction. Among other initiatives, B63 Line can help get staff excited about new rollouts, prepared for impending changes, or wanting to participate in organizational foundations and industry political action committees.

Our Process

Well, it is. But what makes our creative process unique are the people who drive it. Our team knows that every marketing initiative is multi-faceted and oftentimes has implications on other departments. We know how to keep everyone engaged, supportive and focused on the outcome.

Project Briefing >>
1 Understanding Business Goals
2 Conduct Research
3 Develop Strategy
4 Design & Build
5 Launch
6 Analyze & Optimize
Repeat Process >>