Digital Marketing

Digital Marketing

Digital Marketing

Modern marketing has morphed into a digital-first approach with a responsive website at its core. No longer just a digital information source, a companyโ€™s website, and digital tools work together to nurture and develop leads, create thought leadership, engage prospects and drive sales. While digital involves many more channels, it still requires a sound strategic approach, a consistent tone, clear messaging and brand consistency to maximize your marketing efforts.

Website Design

With a particular focus on relevant content and usability, B63 Line develops responsive websites that attract, engage, and convert your users. Our OnTrack process begins with a web strategy questionnaire, wireframes, concept boards, and site maps along with pathway designs. Maintenance and hosting options are available.

Mobile Applications

With mobile becoming a key component of digital strategies, and customers accessing content primarily on their mobile devices, we guide clients on mobile-first strategic thinking. B63 Line provides mobile application development with HTML5 and JavaScript integration to support your broader digital strategy.

Web Development

Modern client sites often move beyond communicating information to requiring customer logins, e-commerce, and access to additional database functionality. Our development team works to understand user requirements first to streamline the development process, focusing on customer-focused functionality that delivers value, creates engagement, builds loyalty and drives sales.


How your site is built and the keywords used have a great impact on search engine results, page rank and how you approach digital content. Our process begins with a digital audit of your online presence which guides our efforts in maximizing your organic traffic and provides guidance on paid search efforts. B63 Lineโ€™s SEO focus is bringing all of your website and social media activities into strategic alignment to drive organic traffic and create qualified leads.

Online Advertising

Using Pay Per Click (PPC), retargeting, paid social media and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, blog and social pages to help increase traffic and/or conversions. B63 Line focuses on uncovering where your audience gathers online to best focus your efforts and maximize your media budget. We follow up any online campaign with a straight forward dashboard demonstrating results and explaining adjustments to strategies to maximize success.

Email Marketing

Strategy, development, and execution of email campaigns to support your brand strategy, nurture prospects and extend the value of your existing customers. B63 Line develops email marketing approaches that include client communications, event marketing, customer service, promotional announcements, sales messaging and lead generation.

Online Video

Video drives significant engagement, enhances search results and creates connections via social media. From online video to vlogs, education and training support, and explainer videos, B63 Line develops video content that supports sales, development and marketing goals, while providing a forum to connect with customers and employees.

Our Process

Well, it is. But what makes our creative process unique are the people who drive it. Our team knows that every marketing initiative is multi-faceted and oftentimes has implications on other departments. We know how to keep everyone engaged, supportive and focused on the outcome.

Project Briefing >>
1 Understanding Business Goals
2 Conduct Research
3 Develop Strategy
4 Design & Build
5 Launch
6 Analyze & Optimize
Repeat Process >>