Developing content in various forms offers more ways for prospects and customers to discover and interact with your brand. We focus our content marketing efforts on case studies, long-form articles, video, white papers and useful tools such as worksheets, guides, and eBooks.
Social media strategy is both data-driven and customer driven. Understanding customer and prospect personas, as well as brand voice and critical calls to action, allow B63 Line to develop and manage social media channels and messages that matter most to your audience.
CRM Lead Generation
CRM systems function as a lead generation tool only if they contain and can deliver content mapped to a sales or marketing process. B63 Line helps companies maximize their CRM’s lead generation capabilities by mapping content to the sales and buying process so content is available to influence prospects throughout the decision-making process.