Content Marketing / Social Media

Content Marketing/Social Media

Content / Social Media

Great shared content and social media messaging help build trust with prospects and customers. When prospects read or view interesting content, they start to develop an opinion of your brand. If they find content that is engaging, educational, and valuable, then they begin to think the same about your business. At B63 Line we develop content marketing and social media campaigns by understanding what your audience finds valuable, where they gather information, and what types of information they trust in order to influence their decision making and to inspire them to take action.

Content Marketing

Developing content in various forms offers more ways for prospects and customers to discover and interact with your brand. We focus our content marketing efforts on case studies, long-form articles, video, white papers and useful tools such as worksheets, guides, and eBooks.

Social Media

Social media strategy is both data-driven and customer driven. Understanding customer and prospect personas, as well as brand voice and critical calls to action, allow B63 Line to develop and manage social media channels and messages that matter most to your audience.

CRM Lead Generation

CRM systems function as a lead generation tool only if they contain and can deliver content mapped to a sales or marketing process. B63 Line helps companies maximize their CRM’s lead generation capabilities by mapping content to the sales and buying process so content is available to influence prospects throughout the decision-making process.

Our Process

Well, it is. But what makes our creative process unique are the people who drive it. Our team knows that every marketing initiative is multi-faceted and oftentimes has implications on other departments. We know how to keep everyone engaged, supportive and focused on the outcome.

Project Briefing >>
1 Understanding Business Goals
2 Conduct Research
3 Develop Strategy
4 Design & Build
5 Launch
6 Analyze & Optimize
Repeat Process >>