With a particular focus on relevant content and usability, B63 Line develops responsive websites that attract, engage, and convert your users. Our OnTrack process begins with a web strategy questionnaire, wireframes, concept boards, and site maps along with pathway designs. Maintenance and hosting options are available.
Modern client sites often move beyond communicating information to requiring customer logins, e-commerce, and access to additional database functionality. Our development team works to understand user requirements first to streamline the development process, focusing on customer-focused functionality that delivers value, creates engagement, builds loyalty and drives sales.
How your site is built and the keywords used have a great impact on search engine results, page rank and how you approach digital content. Our process begins with a digital audit of your online presence which guides our efforts in maximizing your organic traffic and provides guidance on paid search efforts. B63 Line’s SEO focus is bringing all of your website and social media activities into strategic alignment to drive organic traffic and create qualified leads.
Using Pay Per Click (PPC), retargeting, paid social media and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, blog and social pages to help increase traffic and/or conversions. B63 Line focuses on uncovering where your audience gathers online to best focus your efforts and maximize your media budget. We follow up any online campaign with a straight forward dashboard demonstrating results and explaining adjustments to strategies to maximize success.
Strategy, development, and execution of email campaigns to support your brand strategy, nurture prospects and extend the value of your existing customers. B63 Line develops email marketing approaches that include client communications, event marketing, customer service, promotional announcements, sales messaging and lead generation.
Video drives significant engagement, enhances search results and creates connections via social media. From online video to vlogs, education and training support, and explainer videos, B63 Line develops video content that supports sales, development and marketing goals, while providing a forum to connect with customers and employees.