Industry insight and existing data is evaluated to guide strategy. Where limited or outdated information exists, primary and secondary market research can be applied for improved customer and prospect insight. Methodology, deployment and analytics are provided for printed and online surveys, phone interviews, intercept interviews, polling, focus groups, etc. An investment here will provide strategic clarity, establish a baseline to measure effectiveness, and oftentimes save money down the road.
Our small-town team of world-class professionals will create relevancy and understanding to help create more impact. We do this in many ways, but start with defined audience segmentation, targeted messaging and an objectives-focused approach while developing or sharpening the marketing plan.
B63 Line provides support in deploying all aspects of your marketing plan through: content development and content marketing, inbound marketing campaigns, websites and mobile apps, video and multimedia, television and radio spots, outdoor boards, transit and print advertising, social media and web presence initiatives, online reputation management, trade show and event support, environmental and experiential design, employee engagement, investor relations and fund raising, and media relations, among many other services.
Advertising planning and placement is managed for traditional and new media across all platforms, including: online (Facebook ads, pay-per-click (PPC), keyword advertising, paid ranking and Google ad words), television, radio, outdoor billboards, and print (directory, magazine, and newspaper).
B63 Line can help build and nurture your list of current client and prospects. We provide targeting, messaging and inbound marketing support to power list development; marketing automation and content creation – all in an effort to grow your pool of qualified leads.
Return on Investment
Customized to each client, key performance indicators and measures of success are established early to verify return on investment. Metrics are evaluated against baseline data points at predetermined intervals to guide message refinement, A/B Slot testing, and refined marketing mixes as necessary.